Mental Imagery and Human-Computer Interaction Lab
Integrated Framework of Cognitive Style
Kozhevnikov (2007) reviewed the existing trends and perspectives in the field of cognitive style research, and proposed an integrated framework to guide future research. This was accomplished by means of a comprehensive literature review of the major advances and the theoretical and experimental problems that have accumulated over the years and by a discussion of the promising theoretical models that can be further developed, in part, with modern neuroscience techniques and with research from different psychological fields.
On the basis of the research reviewed in this article, it was suggested that cognitive styles represent heuristics that individuals use to process information about their environment. These heuristics can be identified at multiple levels of information processing, from perceptual to metacognitive, and they can be grouped according to the type of regulatory function they exert on processes ranging from automatic data encoding to conscious executive allocation of cognitive resources.
Object-Spatial-Verbal Cognitive Style Model
This model re-examined the traditional Visual-Verbal cognitive style model
, in accordance with current behavioral and neuroscience findings, demonstrating the dissociation between the object and spatial processing systems
. Blazhenkova & Kozhevnikov (2009), based on the results of confirmatory factor analysis, demonstrated that the overall fit of the data to the new three-dimensional model of cognitive style was significantly better than that to a traditional modelOverall, our research supports the validity of an Object-Spatial-Verbal cognitive style dimension and related measures when developed on the basis of modern cognitive science theories.
Cognitive Style
Our lab is interested in investigating Cognitive Style from theoretical and applied perspectives. In our research, we refine the concept of cognitive style and develop theoretically guided measures of cognitive style.
Cognitive style historically has referred to a psychological dimension representing consistencies in an individual’s manner of cognitive functioning, particularly with respect to acquiring and processing information. The problem of reliably assessing cognitive style has always been a challenge, due to theoretical and methodological difficulties (see Kozhevnikov, 2007, for a review).
In particular, in our research, based on contemporary cognitive neuroscience evidence, we investigate object, spatial, or verbal cognitive styles that describe individuals’ preferences to, or self-assessments of, the use of object, spatial, or verbal, mode of information processing, respectively (Kozhevnikov et al., 2005; Blajenkova et al. 2006; Blazhenkova & Kozhevnikov, 2009).
Research
Please enable Javascript and Flash to view this Flash video.The research in the Mental Imagery lab focuses on investigating visualization processes and individual differences in mental imagery in cognitive style. In particular, we examine how individual differences in visualization ability affect more complex activities, such as spatial navigation, learning and problem solving in mathematics, science and art. We also explore ways to train visual-object and visual-spatial imagery skills and design three-dimensional immersive virtual environments that can accommodate individual differences and learning styles.
The Mental Imagery and Human-Computer Interaction lab research focuses in five main directions:
- Object-spatial dissociation in individual differences in imagery
- 3D visualization in immersive virtual environments
- Allocentric vs. egocentric spatial processing
- Visualization processes in different domains (meditation, science, arts, and medical applications)
- Cognitive style
Our approach integrates qualitative and quantitative behavioral research methods, as well as neuroimaging techniques (EEG, fMRI). Furthermore, we develop and validate assessment and training paradigms for visualization ability, using 3D immersive virtual reality.
Based on behavioral and neuroscience evidence, we formulated a theoretical framework of individual differences in visual imagery, and suggested that visualization ability is not a single undifferentiated construct, but rather is divided into two main dimensions: object and spatial, and that the spatial dimension is further divided into allocentric and egocentric dimensions. All these visualization abilities underlie success at different complex, real-world tasks, and predict specialization in different professional and academic domains.





